MaxOffer
B2B SaaS for Auto Dealers
As Lead Product Designer at CarMax, Polly led the research and redesign of MaxOffer — their fastest-growing B2B SaaS tool that helps dealers buy and sell vehicles more efficiently.
Before
The original MaxOffer interface was functional but dated. Dealer feedback indicated pain points around usability, information density, and workflow efficiency.
After
The redesigned platform features a cleaner interface, improved information hierarchy, and streamlined workflows — making it easier for dealers to evaluate and act on vehicle offers.
Approach
User Research
Deep-dive interviews and ride-alongs with dealers to understand their daily workflows, pain points, and decision-making processes.
Iterative Design
Rapid prototyping and testing with real dealer users, refining the interface through multiple rounds of feedback and validation.
Scalable System
Built a design system that supports CarMax's fastest-growing B2B product while maintaining consistency across the platform.